On the Relevance of Online Intermediaries for Opinion Making

The qualitative study by the Hans-Bredow-Institut for Media Research conducted which role information intermediaries play in the field of public opinion making and information search for social issues.
Three key questions should be answered in total:
1. What is the relevance of online intermediaries for different user groups regarding information on societal relevant issues?
2. How are online intermediaries and communicated contents about them integrated in specific practices and networks of opinion making?
3. What kind of knowledge about technical selective achievment of online intermediaries do different population groups have and how does such a (lack of) knowledge comes along with certain levels of reflected use of online intermediaries?
The research team consisting of Prof. Dr. Uwe Hasebrink, Dr. Jan-Hinrik Schmidt and Lisa Merten found out that despite the widespread use of online intermediaries they are not the central source of information search for societal relevant issues.
The study was commissioned by the Medienanstalten. At the event „Intermediaries and Opinion Making“ in November 2016 a presentation on first study results was taking place.
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